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Saturn’s campaign for the holiday season “rocks”: Rock legend Alice Cooper meets rock star Bill Kaulitz
Ingolstadt, 22.10.2010: True to its new advertising motto, “Jetzt rockt’s richtig!” (Now things are really rocking!), Saturn is launching a new campaign right in time for the Christmas shopping season that “rocks” in the truest sense of the word. Rock legend Alice Cooper is being joined by the young rock star Bill Kaulitz! Tokio Hotel’s front man visits Alice Cooper at his bar in outer space. With a remarkably large portion of self-irony, Cooper and Kaulitz create something more than merely entertaining TV and radio ads and leave no rock-star cliché unturned during this meeting of two music generations. Within the framework of the large-scale advertising campaign, the singers will not only be promoting Saturn in TV and radio ads but also on printed advertising, billboards, online and at the point of sale.
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